At fifteen, he started working Saturdays in a local store and took a liking to storekeeping. Jim wasn’t happy, but went along with his father’s wishes. ![]() But when neighbors complained about the squealing noise, his father made him sell the pigs well before they were fattened for market. ![]() Jim then profitably raised and sold hogs. When he was between eight and ten years old, Reverend Penney told young “Jim” that he needed to earn money to contribute to the family’s limited coffers. His name lives on on over eight hundred stores across the United States EARLY LESSONS Above all else, at every stage of life he shared everything he had. Penney survived being widowed twice and losing almost all his wealth in the Great Depression, but continued leading, writing, teaching, and preaching until his death at the age of ninety-five. A man of strong Christian beliefs and upright morals, Reverend Penney later repeatedly ran for office on Populist tickets: he never won. His father was a less-than-prosperous Baptist preacher who also farmed. The boy was one of twelve children, only six of whom survived to adulthood. ![]() James Cash Penney, Jr., was born September 16, 1875, near Hamilton, Missouri, to the Reverend James C. ![]() From inauspicious beginnings rose one of the great entrepreneurs in American history, a man with unusual dedication and exceptionally high ideals.
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